I watch very little television. The bit that I do watch is almost exclusively DVR'd so that I can fast forward through the commercials. I loathe television commercials to the point that it's a house rule that if they're on, they're muted. Today, I was reminded why!
I woke this morning and decided to watch a recorded snippet of Deepak Chopra talking about meditation. About 10 minutes in, I had to make a pit stop (hence, my need for meditation) and therefore didn't fast forward the commercials. As I came back to the TV, I was greeted by one of the most outrageous commercials I've ever seen. I laughed. I pondered. And then, I was simply disgusted, but I'm glad I didn't miss this one because it reminded me just how important my mission to spread wellness really is.
Walgreen's latest marketing campaign aims to make you think that you're crazy if you use nutrition to battle a cold. Yes, they've stooped to the lowest of the low, bashing good wellness practices and insulting our intelligence at the same time. Ouch.
The scene: A slightly overweight woman is standing at her kitchen counter, looking sickly in her bathrobe, wiping her runny nose. On the counter in front of her are several healthful ingredients, ideal for treating illness, that she is reluctantly dumping into a blender, such as kale (my favorite food!), ginger root, lemon, raw egg yolk, sardines, garlic, cayenne pepper sauce, onion, and some orange liquid (presumably orange juice, hopefully fresh squeezed!). As she's looking disgusted at adding ingredients to her concoction, a script plays in the background, spoken by a cheerful male voice (sounding much like the adorable John Corbett):
"When you're sick, seems everyone and their brother has a home remedy to try. But Walgreen's knows that you need advice from an expert. [Scene then pans to the same but now healthy woman, dressed nicely at Walgreen's, talking to a Pharmacist with a box in hand and looking so very comforted.] That's why our pharmacists are trained to know just what you should take for your symptoms. They're here and ready to help. Before you try anything TOO CRAZY. [Scene pans back to woman looking sickly, now smelling the finished blender concoction and dumping the lumpy mix into a glass. She obviously doesn't have a Vitamix. Woman is so disgusted that she puts her glass down, giving up on that "craziness".] You can stop by today for the service you trust, at the corner of Happy and Healthy."
Translation: If you choose natural healing over chemical drugs, you're crazy. Walgreen's lies at the corner of "Happy and Healthy"? Keyword: LIES. Seriously, friends. Walgreen's wants you to skip the nutrient dense smoothie and head to the pharmacy for a drug that will mask your symptoms but do absolutely nothing to heal you or promote your good health in general, leaving you more susceptible to colds in the future and needing a detox to get all those drugs out of your liver! This is not conducive to "Happy and Healthy"; it's conducive to staying sick and unhappy while Walgreen's thanks you for your money.
Things like this keep me motivated on my mission to help people navigate through media and marketing manipulation and to steer themselves to lasting wellness. Here's what Walgreen's doesn't want you to know (or believe) about the healthful ingredients in their commercial that can heal your body, boost your natural immunity, and increase your lifespan:
Kale: Second most nutrient dense food on earth. Full of fiber to cleanse your gut, antioxidant vitamins to fight disease, minerals such as iron and calcium to build strong bodies, vitamin K (for blood, bone, and cell health) and essential omega-3 fatty acids (for heart and brain health and to fight inflammation). Excellent for the lungs.
Ginger: Powerful anti-inflammatory, immune booster, promotes healthy sweating to detox during colds and flu, cancer fighter, boosts gastro-intestinal health and powerful fighter of motion sickness.
Garlic: Powerful antioxidant and natural antibacterial, anti-fungal, antiviral, assists in normalizing blood pressure and blood cholesterol.
Lemon: Alkalizing (creates an alkaline state in the body, vital to good health), high in vitamin C and flavonoids to fight colds and flu, liver cleanser, anti-bacterial, anti-cancer.
Onion: Antibacterial, promotes cardiovascular health, high in vitamin C to boost immunity, B vitamins for energy, high in potassium for multiple health benefits, anti-inflammatory, anti-cancer.
Cayenne Pepper: Promotes circulatory health, anti-fungal, anti-cancer, clears mucous, anti-inflammatory, promotes detoxification.
Egg yolk: Nutrient dense! B vitmains for energy and immune boosting, calcium and magnesium, antioxidants, selenium, zinc (cold fighter!), lecithin to counteract the cholesterol, and more!
Sardine: Promote heart and bone health, rich in omega-3 fatty acids, second highest B12 content of any food, high in vitamin D for numerous health benefits, rich in selenium, high in calcium.
Smoothies are a great way to create a nutrient dense health boost, but adding all the above ingredients together, as the woman in the Walgreen's commercial did, will surely turn off a lot of newbies (a great way for Walgreen's to keep people coming back for more drugs!). So, try adding a few of those ingredients to a smoothie with lots of berries or other colorful fruit. See my KaleBerry smoothie recipe for starters. You'll love it; I promise.
As a health coach, my advice is to add any of these health promoting foods to your diet anywhere you can sneak them in. I also advise that you not take health advice from a television commercial, and most definitely not from a drug store. Even better still, MUTE the commercials!
Cheers to your health.
It is known that I am a completely out of the box thinker. I am a peaceful rebel. I do not support a particular political party as I hold both conservative and liberal views on many subjects, and because I'm no fan of our obviously corrupt political system. One thing I do support 100% is freedom. Freedom of thought, first and foremost, and freedom of speech, food freedom (we're working on it!), freedom to move about peacefully, freedom of property and liberty, freedom of religion and the press, freedom of petition and assembly, and certainly equal opportunity. Hence, I always say that Civil Disobedience is patriotic. When oppression is active, we are not free.
In contemplating the Occupy Movement recently, I realized a relevant and powerful metaphor in the animated movie "A Bug's Life". I saw this movie more times than I could count because I had two toddlers when it was released in 1998 (and I loved it!). I'll always remember it as an obvious and easy to swallow metaphor for Civil Disobedience in society.
Those who remember this movie will remember that the big bully grasshoppers were bigger in size but far less in number than the little ants whom they completely controlled by tactics of fear. However, an amazing thing happened when the ants finally realized that they greatly outnumbered the grasshoppers; they stood up, took back their power, and changed their world. The grasshoppers had no choice but to let the ants BE.
Now, to relate "A Bug's Life" to the Occupy Movement consider the following...
Grasshoppers: 535 Senators and Congressmen, 800,000 law enforcement personnel, 2 1/3 million military.
Ants: 312,784,991 United States Citizens.
THAT'S A 100 TO 1 RATIO OF ANTS TO GRASSHOPPERS. Plus, many of the 2 1/3 million military Grasshoppers actually support the Ants, because they are Ants.
Power to the Ants. Occupy Grasshoppers. And, don't forget to eat your veggies! :)